Marketing - InMotion Hosting Blog https://www.inmotionhosting.com/blog Hosting News, Quick Tips and Inspiration Tue, 12 Jul 2022 17:46:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 https://www.inmotionhosting.com/blog/wp-content/uploads/2018/01/cropped-imh_favicon_hd-32x32.png Marketing - InMotion Hosting Blog https://www.inmotionhosting.com/blog 32 32 127388675 What Are Pillar Pages? https://www.inmotionhosting.com/blog/pillar-pages/ https://www.inmotionhosting.com/blog/pillar-pages/#comments Wed, 06 Oct 2021 22:36:42 +0000 https://www.inmotionhosting.com/blog/?p=67080 Pillar pages should be a cornerstone of your content development strategy. They usually serve as one of the main landing pages on content hubs such as a blog or a knowledge base.  In short, pillar pages establish the foundation on which topic clusters are built.  When done correctly, pillar pages provide readers with general information Read More >

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]]> https://www.inmotionhosting.com/blog/pillar-pages/feed/ 2 67080 What is Google FLoC? https://www.inmotionhosting.com/blog/google-floc/ https://www.inmotionhosting.com/blog/google-floc/#respond Mon, 04 Oct 2021 18:58:55 +0000 https://www.inmotionhosting.com/blog/?p=67069 Google FLoC stands for Federated Learning of Cohorts, which is a new way that browsers could approach advertising on the internet that has been proposed by Google. Current advertising practices often collect third-party cookies to gain information about internet users, then use that information to determine what advertisements those users see.  Google FLoC seeks to Read More >

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]]> https://www.inmotionhosting.com/blog/google-floc/feed/ 0 67069 Free Marketing Tools Included With Shared Hosting https://www.inmotionhosting.com/blog/free-marketing-tools/ https://www.inmotionhosting.com/blog/free-marketing-tools/#respond Fri, 20 Aug 2021 18:15:21 +0000 https://www.inmotionhosting.com/blog/?p=66528 Marketing tools are a great way to advertise your business and get your website noticed.  That’s why it’s important to choose a hosting provider and plan that offers a wide range of tools you can utilize to get your brand out there.  Good marketing tools can help you generate leads, drive traffic to your website, Read More >

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]]> https://www.inmotionhosting.com/blog/free-marketing-tools/feed/ 0 66528 How Much Does YouTube Advertising Cost https://www.inmotionhosting.com/blog/how-much-does-youtube-advertising-cost/ https://www.inmotionhosting.com/blog/how-much-does-youtube-advertising-cost/#respond Fri, 30 Jul 2021 19:28:06 +0000 https://www.inmotionhosting.com/blog/?p=66447 When you’re trying to determine the best avenues for advertising, YouTube should be a serious consideration. This is due to the fact that it is a major platform with billions of users. Your next questions are probably “how much does YouTube advertising cost?” and “how can I track the success?” YouTube uses a metric called Read More >

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]]> https://www.inmotionhosting.com/blog/how-much-does-youtube-advertising-cost/feed/ 0 66447 What is a Digital Marketing Funnel? https://www.inmotionhosting.com/blog/digital-marketing-funnel/ https://www.inmotionhosting.com/blog/digital-marketing-funnel/#respond Mon, 19 Jul 2021 16:29:23 +0000 https://www.inmotionhosting.com/blog/?p=66347 The digital marketing funnel is a modern, online strategy for gaining and retaining clients for your business. The four steps to the digital marketing funnel are: AwarenessDiscovery (first part of lead generation)Consideration (second part of lead generation)Conversion It is based on the older Awareness, Interest, Desire, Action (AIDA) funnel and general marketing journey: awareness, nurture, Read More >

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]]> https://www.inmotionhosting.com/blog/digital-marketing-funnel/feed/ 0 66347 What is Geotargeting? https://www.inmotionhosting.com/blog/what-is-geotargeting/ https://www.inmotionhosting.com/blog/what-is-geotargeting/#respond Tue, 11 May 2021 20:26:52 +0000 https://www.inmotionhosting.com/blog/?p=65969 Geotargeting is the practice of serving up different advertisements or content to consumers based on their geographic location.  In this article, we will explain what geotargeting is, how it works, and why you should use it. We will also go over how location targeting can be optimized using Google Ads, as well as some of Read More >

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]]> https://www.inmotionhosting.com/blog/what-is-geotargeting/feed/ 0 65969 How to Start a Podcast And 4 Reasons Why You Need One https://www.inmotionhosting.com/blog/how-to-start-a-podcast/ https://www.inmotionhosting.com/blog/how-to-start-a-podcast/#respond Mon, 18 Jan 2021 15:34:40 +0000 https://www.inmotionhosting.com/blog/?p=64499 There’s a lot of misinformation regarding how to start a podcast and why it’s worth the effort. Do you need web hosting to podcast? What equipment and software do you need to make podcast? Read on to learn: Why You Need a PodcastWhat You Need to Launch a PodcastEquipment CheckMultimedia Production SoftwarePodcast HostingWhy You Should Read More >

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]]> https://www.inmotionhosting.com/blog/how-to-start-a-podcast/feed/ 0 64499 Understanding The Process Behind Email Delivery https://www.inmotionhosting.com/blog/email-delivery/ https://www.inmotionhosting.com/blog/email-delivery/#respond Thu, 11 Jun 2020 15:28:10 +0000 https://www.inmotionhosting.com/blog/?p=10061 When troubleshooting email issues, it’s a good idea to re-familiarize yourself with the process behind email delivery and how your host processes email. Becoming better acquainted with how email works will help you troubleshoot issues you may have in the future. While it may seem anachronistic, email is still an important part of the Information Read More >

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]]> https://www.inmotionhosting.com/blog/email-delivery/feed/ 0 10061 Email Marketing Basics: Tips to Launching A Successful Campaign https://www.inmotionhosting.com/blog/email-marketing-basics-tips-to-launching-a-successful-campaign/ https://www.inmotionhosting.com/blog/email-marketing-basics-tips-to-launching-a-successful-campaign/#respond Wed, 15 May 2019 15:35:00 +0000 https://www.inmotionhosting.com/blog/?p=5795 No matter who you are or where you are, you’ve probably got an email account (or several). Even though we live in the age of social media apps and new digital landscapes, the email account is still the starting point for a myriad of services we subscribe to and buy from. This is why it’s Read More >

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]]> https://www.inmotionhosting.com/blog/email-marketing-basics-tips-to-launching-a-successful-campaign/feed/ 0 5795 Everything You Need to Know About Email on Your VPS https://www.inmotionhosting.com/blog/everything-you-need-to-know-about-email-on-your-vps/ https://www.inmotionhosting.com/blog/everything-you-need-to-know-about-email-on-your-vps/#respond Mon, 06 May 2019 15:06:41 +0000 https://www.inmotionhosting.com/blog/?p=8099 Once you have your website up and running on a VPS hosting service, you should give serious consideration to switching over your company’s emails to the same VPS. If your business is like most others, you probably rely on email and the idea of not having access to it can send shivers down your spine. Read More >

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