High-quality products and affordable prices are the simplest ways to differentiate your e-commerce store from other vendors. Unfortunately, e-commerce is fiercely competitive, and a generic or boring online store will make it difficult to sell even the best products.
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When you think about Privacy Policies, you probably dread the thought of reading through endless amounts of “legalese” that the average human being tries to avoid at all costs.
Oftentimes, these policies are hidden under layers and layers of content on websites. And for many, this is for good reason: businesses are not inclined to incorporate 100-page policies on websites meant to convey an enticing brand for current and potential customers.
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404 pages are part and parcel of a fully functional website. It’s not entirely bad if your website has 404 pages, especially if it contains tons of pages or posts.
This may be comforting to an extent but doesn’t warrant total negligence, especially when WordPress can redirect your 404 pages automatically.
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Marketers, designers, writers, and other non-developer skill sets make open source projects grow, thrive, and stay competitive.
InMotion Hosting has a long history of using and supporting open source software.
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It’s pointless to have a website where you sell products or services, but don’t have a call to action (CTA).
In many ways, the success of any marketing campaign you put together depends on the quality of the CTA and how easy it is for customers to make a transaction.
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Lots of people overload their WordPress websites with plugins — from a backup plugin in WordPress to security plugins to SEO plugins to general theme and “cutesy” plugins that tweak your layout. But these plugins, particularly the superfluous ones, can actually slow down your performance.
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Captain America once said, “Without my WordPress backup plugin, my website would have been taken down by Hydra and I would have lost everything.” I was in just as much shock as you because I didn’t even know Captain America knew what WordPress was. But here he is, talking about how a plugin saved his site from being shut down. And he could not be more right.
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When you’re setting out on a trip, it’s always best to have a definite plan in place with a road-map (or GPS) if at all possible. This way, wherever you are, every turn and change in direction makes sense. Now try to imagine landing on a website that has no organization and no plan to it. You will quickly become lost down blind alleys and dead ends.
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Grammar rules exist so we can express what we have to say with clarity and ease. But the online world has turned those rules upside down.
See what we did there? We started a sentence with a conjunction and used a sentence fragment, all in one shot. And that’s ok! It’s not that grammar doesn’t matter anymore, it’s just that the rules are a little different when you’re writing for the web.
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You’ve setup your website and you’re starting to get traffic to your pages. Building a website can be hard work, but you’ve made it this far. Now, how can you get visitors to stay on your website and look over your pages? Have you ever visited a website and after viewing the first page, decided to go back to Google to look for something else? This is called bounce rate. It is the percentage of website visitors who come to your website and leave before visiting another page. Today we want to share a bit more about bounce rate and give you a few steps to help lower your website’s bounce rate. Continue reading –>