SEO - InMotion Hosting Blog

Online Essentials Your Business Needs to Thrive

InMotion Hosting — Mon, 06 Jun 2022 13:30:00 +0000

For your business to thrive, you need to constantly bring in new customers and clients. While cold-calling and traditional advertising both have their benefits, we now live in an online world – when people want something done, their first stop isn’t the Yellow Pages, it’s Google. If your small business marketing plan is going to Read More >

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How to Become an SEO Specialist

Sam Brown — Fri, 07 Jan 2022 20:15:59 +0000

If you like spending time optimizing web pages for the internet, then you might have a calling as an SEO specialist. In this article, we will cover what an SEO specialist is and what they do, as well as the skills needed to perform well in the role. We will also take a look at Read More >

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What is Off-Page SEO?

Sam Brown — Wed, 13 Oct 2021 16:40:48 +0000

Off-page SEO refers to all the things you can do outside of your website to improve a page’s ranking in the search engine results pages (SERPs). In short, it covers all SEO tactics that take place outside of your website. Along with on-page SEO, it includes many of the factors of basic SEO practices that Read More >

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What is a Digital Marketing Funnel?

Jacqueem — Mon, 19 Jul 2021 16:29:23 +0000

The digital marketing funnel is a modern, online strategy for gaining and retaining clients for your business. The four steps to the digital marketing funnel are: AwarenessDiscovery (first part of lead generation)Consideration (second part of lead generation)Conversion It is based on the older Awareness, Interest, Desire, Action (AIDA) funnel and general marketing journey: awareness, nurture, Read More >

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Little-known Tips to Learn SEO (Without Formal Training)

Christopher Maiorana — Thu, 20 May 2021 20:13:26 +0000

Learning the search engine optimization (SEO) game is still an important part of the web marketing world. Large sums of money and time are readily sunk into the costs of software and training, everyone wants to learn SEO to at least a competent level. But much of what the in-the-trenches SEO professional learns on the Read More >

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Core Web Vitals: Google’s New Ranking Signal

Sam Brown — Wed, 12 May 2021 19:36:22 +0000

Google Core Web Vitals are a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of a page. Beginning mid-June of 2021, they will begin to impact Google Search rankings. In this article, we will cover what Core Web Vitals are, how they play into your search rankings, and Read More >

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Video SEO: Google’s 5 Best Practices

Sam Brown — Thu, 29 Apr 2021 19:44:25 +0000

If you have ever made a video, you know that it takes time and effort to make one worth watching. The last thing you want after putting in that time and effort is to see that your video is not getting any views. The good news is that if you have posted a video and Read More >

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Favorite SEO Blogs from Around the Web

Christopher Maiorana — Thu, 22 Apr 2021 19:12:17 +0000

In the search engine optimization (SEO) and search engine marketing (SEM) world, it’s often difficult to know to where to turn, and what projects to tackle. So much is required to form a well-rounded search strategy. There’s the technical considerations, making sure your site is adequately crawl-worthy, the softer skills like content generation, and keyword Read More >

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Rank Math SEO Plugin Review

Christopher Maiorana — Mon, 12 Apr 2021 19:17:00 +0000

There are a lot of SEO helper tools on the market. And it’s getting more difficult to try them all. In this article, you will get a closer look at the Rank Math SEO plugin for WordPress and how it can help your website pages and posts make a better showing for search engines. How Read More >

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Google Algorithms: How Do They Work?

Sam Brown — Mon, 22 Mar 2021 13:00:00 +0000

If you type a query into Google Search, no matter what you search, you are likely to get millions of results in a fraction of a second. Although the speed of the results may suggest a simple system, there are actually tons of things going on behind the scenes of your search. You may have Read More >

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